As well as bringing the Megaphone t-shirt to the online store from Pulp we have also managed to finally restock the Whale Jumper and because we felt like it we have printed 50 Polar Bear Jumpers for the online store another Pulp line, but once these are gone, they will be gone.
Grab them while you can and stand by for the summer range, we are getting closer to the release now. It’s just a matter of pulling it all together so look out for updates through the usual channels.
The classic Step Up Clan shirt was given an alternative fresh coat of paint for the Pulp range currently available across the UK stores. It is now joining the online store and it’s ready for worldwide shipping.
You can pick up your Black Step Up Clan shirt by clicking here. In other news we are working hard behind the scenes on some fine, fresh apparel for summer, it shouldn’t be too far off now so hang in for further information. Follow us on Twitter and keep up to date on our Facebook page.
It’s that time of year again where we turn off as many lights as possible for one hour from 8.30pm local time all over the planet to display a united, symbolic show of support and concern for the environment. Led by WWF (who we donate some of our profits to when you buy the Polar Bears shirts & The Whale Jumper) Earth Hour is a ‘unique annual phenomenon that focuses the world’s attention on our amazing planet’ so why not get involved tonight? Just flick off your lights and anything else you can for one hour at 8.30pm.
Why Take Part? ‘Because our brilliant planet needs you. In the UK, we’re consuming three times our fair share of the planet’s natural resources. And our reliance on high carbon fossil fuels like coal, oil and gas is over-heating the atmosphere and affecting the climate. It’s a crucial time as decisions are being taken now that will shape our energy system and climate for decades to come. In 2013, we want the government to commit to making our electricity system virtually carbon-free by 2030. The sooner the government throws more weight behind renewable energy the better for all of us – financially, environmentally.’
Why not take your desire for a greener planet beyond Earth Hour 2013? There is much that can be done from saying no when the shop assistant asks you if you need a plastic back for your sandwich or just switching off the kitchen light after you finish cooking to putting pressure on your MP to improve and support clean, green energy. We need symbolic action but we also need direct proactive action. There is lots going on around the world celebrating Earth Hour, find out what is going on near you here.
Let us know what you are up to for Earth Hour with a tweet, don’t for get to hashtag it #doitinthedark
On Monday 29th October 2012, 16 people scaled the chimneys of West Burton gas-fired power station, shutting it down and halting work. West Burton is just one of up to 20 Government planned new gas-fired power stations. This new ‘dash for gas’ will ensure continued dependency on filthy and expensive fossil fuel for our future. This path would mean even our lowest carbon reduction targets will be impossible to achieve and force the most vulnerable people into further fuel poverty as energy companies profit and our chances of sustainable future fade.
EDF Energy, the operators of West Burton Power Station attempted to tail the activists involved with a £5million lawsuit. Right away an online effort formed with a petition and a counter EDF Website called EDF*off. A few weeks later and a mass of people power and EDF discontinued the legal action. No Dash For Gas rightly say that we need a cleaner, more resilient and economically just energy system right now. They state they are prepared to fight, marking the new battleground for our energy future.
No Dash For Gas are taking the front line in this battle against filthy energy with support from Greenpeace and many other organisations. You can find out a load more information and support No Dash For Gas via their website. You can also pile the pressure on our Government and support clean energy by visiting the Friends of The Earth Website.
Step Up are No Dash For Gas… We are all No Dash For Gas
Enough food for everyone? We know it’s possible even with the ever expanding global population, yet somehow we don’t quite manage to feed everyone. It’s a worldwide epidemic, people are hungry, even on our doorstep here in the UK new food banks open week on week to attempt to support hungry people living in what is describe so often as a ‘strong, powerful, wealthy’ nation. IF is a brand new campaign for 2013 supported by 150 organisations using the tagline ‘Enough Food For Everyone’ the campaign is focusing on key areas such as Tax, Transparency, Land and Aid to piece together a way to banish hunger from the globe.
Rou kindly lent his voice to this epic paint fight video created by the Action Aid team for the IF campaign, reading an adapted edition of the Rudyard Kipling poem “If”.
Get involved, share the message… “Enough Food For Everyone IF…”
Since it’s first showcase back in 2011 the Grassroots Resistance has been asked about a considerable amount of times. It has been available from Pulp stores across the UK for the past six months or so. We are pleased to finally bring it to our very own online store and it is available worldwide.
You can grab your Grassroots shirt by clicking here. In other news we will begin more regular blogs from this point on along with increased tweeting and facebook activity. Behind the scenes it is pretty busy we are lining all sorts up for you all with a fresh range for the summer months amongst other things.
Keep an eye out for further updates and send your friends over to www.stepuphq.com!
Hey everyone. I’m trying out some new ideas for the podcast. The familiar format of music and banter will still continue soon, but I’ll also be doing essay styled podcasts, of which #4 is the introduction for. If you’d rather read a written form of the talk it’s in text form below!
(I aim to create these for anyone to be able to listen to, but if i’m not going into enough detail or not explaining stuff properly please drop me an email. Likewise if i’m over simplifying things or nattering on about something too much let me know!)
The Importance of Analysis: Transcript
What is the major failing of modern society…?
I reckon it’s the lack of examination and introspection we apply to it.
In order to progress in any form, we must be able and willing to analyse our current cultures, customs and our civilisation as a whole. But we rarely take time to evaluate ourselves and our own actions, let alone something as colossal as the whole structure of society!
The likelihood is, that criticising someone’s football team, someone’s religion, even someone’s hair will get you into a scuffle of words or perhaps worse. So wide scale criticism of society is usually dismissed as stupid, unrealistic, idealistic or simply futile.
Just like someone supposedly having an outer body experience, looking down upon themselves, it is only with objective analysis of our institutions, beliefs, systems and traditions that we can gain perspective.
But it’s almost as if people don’t want to gain perspective, they’re either afraid of the sheer size of our problems or reduced to apathy through the complicated and intimidating nature of our problems.
The size of the problem should never be off-putting, as Marie Curie once said; “Nothing in life is to be feared, it is only to be understood.”
And one should never be reduced to apathy, as apathy just leads to self delusion and ignorance.
The immediate brick wall that many are quick to put up upon hearing societal criticism needs to be broken down, and the sooner the better.
Sometimes I think we don’t quite understand the amazing and advantageous position our species is in.
We’re pretty much the only species with the ability to collectively analyse itself and improve.
To help us realise the awesomeness of this ability, let us try to appreciate how we came to have it.
We all know about DNA, it’s the molecule that contains information on how to make a living organism.
Now hold onto you seats here comes a science fact; If you took all the DNA out every cell in your body and stretched it end to end it would… kill you.
No but seriously if you did stretch out every helix of DNA in your body it would reach to the moon and back thousands of times.
Thats a lot of information. Imagine having to copy all that information… It’d be like writing out the whole Game Of Thrones book series by hand thousands of times. You would definitely make a little typo or spelling mistake every now and then.
The same thing happens to DNA, when it copies itself roughly once in every billion runs, it makes an error.
This error is what enables the production of slightly different organisms. In effect, the DNA learns adaptations of organisms through it’s imperfect copying process. This is evolution. And this is how every species that we see now from the butterfly to the crocodile has come to be, so there is beauty in imperfection!
Now of course some of these errors end up handicapping an organism’s chance for survival and that strain gets killed off. But some of these errors actually end up being favourable to an organism, enabling it to survive and reproduce. The DNA accumulated information through it’s errors and generated an adapted species.
Now as far as progress goes, this is a somewhat slow process. Well, that’s a understatement. It’s an excruciatingly slow process!
But after millions of years, this process eventually managed to generate a faster way of learning, it produced organisms with brains. These brains could accumulate information, ‘learn’ and to some extent adapt in real time.
All the information accumulated by these organisms unfortunately always died out with the organism though. No matter how many tricks you teach your dog, he has no way of passing on that information to his mates.
It wasn’t until Homo Sapiens developed the skills of higher language and collective learning through communication that we were able to really thrive.
We developed a system of communication so precise, that information individuals learnt could outlast the individual. We were no longer relying purely on darwinian evolution to progress and develop like every species before us, we were now able to record and pass down information, skills and knowledge. Every time a new baby was born it didn’t have to repeat the same rigmarole of dangerous learning processes, it could be taught by it’s elders. We accumulated information and knowledge from generation to generation.
We are the only species on our 4 and a half billion year old planet with the ability of collective learning and therefore the ability to analyse it’s behaviour, its effects and consequently improve itself.
Where darwinian evolution enables species to adapt over hundreds and hundreds of years through genetic mutations or errors, we began to analyse and discard detrimental behaviours in just one generation.
Take for instance the trousers popular in the 1980′s; the flares, we were able to rid ourselves of that disastrous creation in just a decade or so!
But seriously, we managed to rid ourselves of destructive customs like human sacrifices, superstitions, slavery and sexism, these were all once taken as completely normal and healthy, but through scientific thinking and scrutinising we managed to grow out of all of them. We managed to adapt and progress through realising the folly of our ways. This is the kind of fast improvement that our species is now capable of, but only if we continue to apply self-analysis and avoid becoming complacent and blinkered.
We must not let the pressures of modern society impede or disrupt our will to analyse and progress.
Our respect and desperation for short term profit in business has begun to make us overlook its affects on ourselves, our climate, and upon our fellow species.
If we walk through life continuing to treat what is perceived as normality as acceptable and unchangeable we are heading for a dangerous future.
At what point did our future stop being captivating and enchanting and instead become alarming and unsettling?
We used to dream of empty hospital wards and badass hover boards. Now we’re worrying about catastrophic climate change and nuclear missiles with unlimited range. We used to dream of cleaning the oceans and growing new forests of tree’s. Now we’re anxious about parliamentary motions and the extinction of bee’s.
We must all be taught from a young age to never respect conventional thought without reason, to never accept teachings or ideologies without analysis and logic.
The most important factor determining evolutionary success is adaptability. Surely then, we must strive to be as analytical and adaptable as possible.
We must learn to analyse and update our values and behaviours, if we are to bring progression and therefore endurance to our species.
The following blogs, podcasts, addresses, essays, whatever you want to call them will tackle different notions, behaviours or systems that we need analyse and subsequently alter or maybe leave behind altogether.
A selection of Step Up clothing is now available at Pulp stores across the UK. The range includes the long anticipated Grassroots Resistance shirts and some alternative colours plus a couple of other sweet new bits. All this stuff will be available in our online store at a later date so keep an eye out for that and try not to panic if you don’t have a local Pulp store.